Eclipse Beauty by Laura May is a new beauty business offering services from massages to cosmetic treatments. Laura initially used a free app for her logo, but it lacked the sophistication she wanted. She approached me to create a new logo for use across social media, business cards, and other materials.
The design needed to reflect Eclipse Beauty’s calm, professional, and relaxing atmosphere, with a personal touch. I chose a sleek, light font with spacious kerning to evoke a sense of calm. The logo was housed within an eclipse brandmark, symbolising relaxation and the pampering experience. The pink colour palette was inspired by Laura’s hair, adding a personal element to the design.
Following the logo, I was commissioned to design a leaflet detailing services, prices, testimonials, and contact information. I selected a tranquil, low-light hero image, allowing space for the embossed Eclipse logo to blend seamlessly into the setting. The moon phases were incorporated into the iconography, symbolising transformation. The colour palette matched the logo, with gradient pink tones reflecting Laura’s hair colour, creating a cohesive brand experience.
