SK Crafts, a newly established artisan candle brand, engaged me to create a cohesive visual identity and packaging system for the launch of their three candle products, sold both online and at craft fairs. I designed a custom pattern as a key brand asset, inspired by the candles' main ingredients, which also informed the colour palette and bespoke illustrations. By harmonising the box and product colours, I established a unified brand aesthetic that enhances shelf appeal and visual cohesion.
To keep the emphasis on the product, I employed a minimalist typographic hierarchy and a clean, understated logo design. I incorporated a die-cut “scent window” for in-person sampling, while ensuring the legibility and accessibility of key product information for online customers.
The packaging system was developed with modularity in mind, allowing each product to stand alone beautifully or work as part of a set. This approach provides SK Crafts with a scalable brand system, ready to support future product lines while maintaining visual consistency.
