Trio Health, a marketing consultancy specialising in healthcare communications, approached me on behalf of their client, Theramex, to design assets for an International Women’s Day campaign focused on women’s health. The project required a printable poster and an A5 handout, with visuals adaptable for use across social media. Consistency with Theramex’s brand colours was essential.
The poster design highlights four key steps to make the most of a doctor’s appointment, emphasising the final step, "Walk Away Happy." The layout guides the viewer’s eye across the poster, reinforced by the use of brand colours radiating like sun rays, symbolising a positive outcome. A careful play with opacity and element positioning further enhances this effect.
This versatile design scales easily for both print and digital applications, allowing seamless adaptation for various social media formats.
