Solent Vehicle Sales is a premium second-hand car dealership with locations across Southampton, Fareham, and Portsmouth. The owner, Simon, approached me for a new logo to reflect the growing business and attract high-end clientele. The logo needed to be sleek, minimalistic, and easily recognisable in the local area.
I selected red, black, and white as the primary colours to convey a premium feel. The red was specifically chosen for its connection to the Solent region, including its use by the City Council, lending a sense of local identity and integrity. To achieve a sleek aesthetic, I used negative space with two simple lines, and the text was designed to subtly lean with the vehicle, evoking smooth motion and mirroring the high-end cars sold by the business.
For a second project, I designed branded collateral, including invoices, letterhead templates for both digital and print use, and a new business card. The design followed the logo’s minimalist aesthetic, with custom headers and footers that maintained the integrity of the documents. The squared top and bottom grid structure ensured the layout remained clean and professional, while the business card design kept the sleek and premium feel consistent across all materials.
